By using your domain for both your website and data collection servers, you can comply with Apple Safari® Intelligent Tracking Prevention (ITP) requirements

Using your domain technically means sending data using the same origin (essentially, the same IP address) of your website, for both your:

  • Data collection server: the server that processes your data
  • Web server: the server that hosts your website pages, images, and other assets

This means dedicating a of your (FQDN) to data collection purposes, for example:

https://www.example.com/metrics
PurposeBenefitsApplies to
Sending events
  • Ad-Blockers events from being sent from the browser
  • Website data will be no longer deleted after 7 days of inactivity on Apple Safari®. Learn more.
All Browsers
Serving scripts
  • Ad-Blockers scripts from working on the browser
All Browsers

In order to use your domain to improve your data quality, you need to set up a reverse proxy on your website.