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Advanced Matching

OneView Enhanced Targeting supports all Meta Advanced Matching requirements
Make sure you align your Privacy Policy with to ensure regulatory compliance concerning the re-identification of users.

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Required User Identifiers

PropertyDescription
NameFull name of user
AgeReported age
JoinedWhether the user joined the community

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Automatic bidding

OneView Filtered Attributions is compatible with all Meta automatic bidding strategies

In Meta Ads, you can use the following bidding strategies:

  • Cost Cap - Control your costs while getting the most value from your budget
  • Bid Cap - Set the maximum amount you’re willing to pay for a result
  • Lowest Cost - Get the most results for your budget
  • Target Cost - Get the most results at or near your target cost

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