Enhanced Targeting
Send hashed user data to Media Partners to improve targeting
Following the sunsetting of thrid-party cookies, major Media Partners now allow you to send (e.g.: email, phone_number) along with their conversion data.
They can match your hash with the hash of their logged-in users, to train their algorithms and further improve targetization, based on the general behavior or users similar to those that converted.
Enhanced Targeting is a feature that automatically sends hashed user data to Media Partners that support it, to improve the performance of your campaigns. Without any configuration on your end.
You can use ads_user_data and ads_personalization parameters to grant or deny user consent to Enhanced Targeting
Check each Media Partner’s documentation for the personal data they require for Enhanced Targeting.
OneView supports Enhanced Targeting for:
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