OneView uses a identity graph to connect user identifiers across devices and channels.

Unlike traditional analytics services, OneView stores information into two separate databases:

  • Event Stream: to store the anonymous log of events
  • Identity Graph: to store and link identifiers together, legally known as profiling

The technology behind OneView is unique in that it segregates identifiers and data very clearly. Because the identifiers are incrementally built into the Identity Graph only when consent is given, OneView can ensure that, concerning Online Identifiers, profiling performed only when data is available, that is, after the user has given consent.

FormatDescriptionStorage
EmailRFC 5322Email address of the user.Hashed
PhoneE.164Phone number of the user.Hashed
Client IDstringArbitrary ID that anonymously identifies a particular device, or browser instance.Yes
User IDstringArbitrary ID that is intended to be your known identifier for a user on your internal systems.Only when provided

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